C10 Featured in Heavy Duty Trucking – Tennessee International Dealer Turns Heads With Fuel Efficiency Demo Truck

HDT published a story on our NextGen C10. Check it out:

“In the 1960s, when performance was king, it wasn’t unusual for dealerships to take stock muscle cars and customize them to create highly desirable street machines that are avidly sought after by collectors today.

Today, a Cumberland, Tennessee, International dealership is using the same concept to provide high-performance trucks to its customers. But the emphasis today isn’t on horsepower: It’s on fuel economy.

We first featured Cumberland International’s C10 project in a June 2016 cover story on breaking the 10-mpg barrier. That truck was based on an International ProStar.

The second phase of Cumberland International’s C10 truck project is a specially tweaked International LT tractor optimized to consistently deliver fleets 10 mpg in real-world trucking operations. The truck is the brainchild of Matt Smart, fleet sales director, and fleet sales account manager Patrick Mendenhall, who wanted to “think outside the box” to show customers that International was “making a great product again” while also demonstrating that a 10-plus-mpg truck is achievable to operate in day-to-day fleet operations.”

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